Web Design
Case Study
SACCI Convention Website.
Happy Client! 3 years in a row, I was tasked to recreate SACCI Annual Convention Gala Website in 2015/16/17. All sales were driven through the website and our booking system that captured RSVP’S. The event was markerted through Facebook, Mailchimp Mailers and various online platforms and every year it SOLD OUT!Â
Team
Conrad David: Hashtag SA
Staff from Hashtag SA:
SACCI:Â Nonie
Categories
Web Design Branding Email / SMS MarketingÂ
User Experience Research
I notice from the previous year’s analytics, the majority of the people visiting the site was using mobile devices, so IÂ created the 2017 SACCI site to be user-friendly to suit the needs of mobile and desktop users.
Corporate identity
The convention focused on building and sustaining strong institutions for South Africa’s global competitiveness. I followed the CI and created site.
One page website design
We created a responsive web page with anchors links. I tracked conversions of each booking form submitted  with custom campaign tracking in google analytics.
Product Features.
2015 we created the website using Joomla, captured RSVP’s with and online booking for form, while 2016 and 2017 was created using WordPress content management system. All websites consisted of:
Minimal Design
Responsive Design
Built-in Booking Form
Custom Design Artwork
2016: WordPress
2015: Joomla
The Numbers.
The website is active from August to October this is when I drive business people to book, we target CEO’s, executives, business and Government through personalised email campaigns and SMS marketing. Which has proven to be the most effective.
- Conversion Rate: 100%
- Complaints from Users: 01%
- New Visitors 95% during sales