Web Design

Case Study

SACCI Convention Website.

Happy Client! 3 years in a row, I was tasked to recreate SACCI Annual Convention Gala Website in 2015/16/17.  All sales were driven through the website and our booking system that captured RSVP’S. The event was markerted through Facebook, Mailchimp Mailers and various online platforms and every year it SOLD OUT! 


Conrad David: Hashtag SA
Staff from Hashtag SA:
SACCI:  Nonie


Web Design Branding Email / SMS Marketing 

visually creative sacci preview

User Experience Research

I notice from the previous year’s analytics, the majority of the people visiting the site was using mobile devices, so I  created the 2017 SACCI site to be user-friendly to suit the needs of mobile and desktop users.

Corporate identity

The convention focused on building and sustaining strong institutions for South Africa’s global competitiveness. I followed the CI and created site.

One page website design

We created a responsive web page with anchors links. I  tracked conversions of each booking form submitted  with custom campaign tracking in google analytics.

Product Features.

2015 we created the website using Joomla, captured RSVP’s with and online booking for form, while 2016 and 2017 was created using WordPress content management system. All websites consisted of:


Minimal Design

Responsive Design

Built-in Booking Form

Custom Design Artwork

sacci preview

2016: WordPress

sacci 2017

2015: Joomla

The Numbers.

The website is active from August to October this is when I drive business people to book, we target  CEO’s, executives, business and Government through personalised email campaigns and SMS marketing. Which has proven to be the most effective.

  • Conversion Rate: 100%
  • Complaints from Users: 01%
  • New Visitors 95% during sales

tickets sold



Hours work