Project overview

We designed and launched a clean, fast, and conversion focused WooCommerce store for 2N Healthcare, complete with GA4 tracking, Google Business Profile optimisation, and on page SEO foundations.

2N Healthcare ecommerce website needed a dependable online store that makes it easy for customers to browse pressure care products, compare options, and place orders with confidence. Visually Creative delivered a fully managed WordPress and WooCommerce build, designed in Elementor, with analytics that actually inform decisions.

Client background

2N Healthcare supplies medical and pressure care products to patients and facilities across South Africa. Trust matters in healthcare, so the website had to reflect that this is a company you can trust.

Here’s what we implemented: for

2N Healthcare eCommerce website:

Goals

• Make product discovery simple on mobile and desktop

• Streamline checkout and enquiry flows

• Improve trust with clear certifications and supplier credibility

• Measure performance with reliable GA4 and conversion events

• Strengthen local visibility with an optimised Google Business Profile

Approach

• Discovery workshop to map product categories, attributes, and buying journeys

• Wireframes in Figma, then build with Elementor for rapid iteration

• Component library for reusable product cards, FAQs, and CTAs

• Privacy friendly measurement plan that respects user consent

Tech stack

• WordPress, Elementor, WooCommerce

• GA4 via Google Tag Manager

• Google Search Console

• Performance tooling: server caching, image compression, lazy loading

• Security hardening and automated backups

Key eCommerce features

• Structured catalog with filters for category, brand, and key specs

• Clean product pages with benefit led copy, spec tables, and FAQs

• Trust signals visible across the journey, including Contracted to all major medical aids

• Streamlined checkout with minimal fields and clear shipping or collection messaging

• Email templates branded to match the site

Analytics and tracking

• GA4 implemented through Tag Manager

• Events for view item, add to cart, begin checkout, purchase, and contact form submit

• Debugging through GA4 DebugView and Tag Assistant, then published with versioned notes

• Google Search Console connected for indexing insights

Google Business Profile

• NAP consistency across site footer and contact page

• Categories and services aligned to primary offerings

• UTM tagged website and call actions for attribution

• Guidance for ongoing review requests and Q&A management

SEO foundations

• Keyword mapped titles and H1 to H3 hierarchy per page

• Descriptive slugs in lowercase

• Internal links from category pages to top products and guides

• Alt text that describes the image and the product use case

• FAQ blocks marked up for rich results

Accessibility and performance

• Keyboard friendly navigation and visible focus states

• Sufficient color contrast and readable text sizes

• Descriptive labels on forms

• Core Web Vitals friendly build with image optimisation and smart loading

Outcomes and learnings

• Clearer product discovery and fewer support queries reported by the client

• Measurement now shows where users drop off, which guides future optimisation

• Stronger local presence from an active Google Business Profile

• Elementor components speed up page updates without developer wait time

What we would do next

• Add comparison tables for top selling products

• Expand educational content to support non technical buyers

• Pilot structured product reviews to build social proof

Call to action

Need a store that converts and is simple to maintain? Chat to Visually Creative about a practical build that you can measure and grow.

Phone: 071 803 2851

FAQs

How long does a typical build take
Most small to mid sized stores go live in a few weeks once content and products are ready.

What will it cost
Costs depend on the size of the catalog, integrations, and content needs. We scope a fixed project with clear milestones.

Who maintains the site after launch
We can train your team, or you can choose a care plan that covers updates, backups, and monthly insights.

Email: vj.chetty@visuallycreative.co.za or call me for friendly chat 0766 894 369